Link Building – A Guide to build quality Links for your website

James Gaubert specialises in SEO, PPC, website design and development, social media, CRM, loyalty, PR and direct Marketing and has worked with award-winning brands in agencies like SlipStream, Potion, ICLP, LBi, and MRM//McCANN. He has explained the techniues of link building.


Link Building is the most important exercise in search engine optimization. It is the process of creating the high quality backlinks to your website from high authority websites. Here you need to create Anchor text based links or direct links to your website from other high authority websites. These high authority backlinks help you improve your page authority and domain authority. It’s not so easy to gain backlink from a high authority website like Huffington post or Forbes as compared to a new website. This makes the link building a difficult and a time consuming task. The higher the authority of an incoming link the greater will be the impact of the link on your website rank and authority. So here is the guide for a quality backlinks.


Importance of Link Building
Link building is the major factor in keywords ranking. Google rewards the website having the quality links with the higher ranking in SERP. The websites with the low quality backlinks get penalized by the search engine for creating spam. To understand the link building here we can take an example.
Suppose you are running a financial services website to sell finance for cars, or something else. If you want to make your website visible at the top of search pages, then one of the factors is the backlinks to your website. The chances of getting the top position is more if you have the high quality links to your website. The high quality link sources are like money control which is related to your niche and have very high authority. Your keywords ranking depends upon the two factors 1st is On-page SEO and second is Off-page or link building.   
There are two types of link building
1. White Hat
2. Black Hat
White Hat Link Building – The link strategy that follows the webmaster guideline of search engine is called white hat link building. This is a kind of link building where you need to find the relevant sources for link building. No automatic link submission program, No spam site for link building.
Black Hat Link building – These are the techniques that violate the webmaster guideline of search engine. In Black hat link building people create links in bulk through automatic link submission programs. Some examples are link exchange, link farming etc.
What are Good and Bad backlinks
May be you are using white hat link building techniques for link building. These links may be good or bad. It depends upon the source of the link from where you are creating the links. The links that add value to your website visibility, traffic, page authority and domain authority are good links otherwise they are bad for your website.
You probably have seen that sometimes your keywords ranking drops after you create backlinks. That is because you might have create some bad links.

Common Link Building Techniques    
These are some common link building techniques that most people use. These link building techniques can never improve your keyword ranking in long term. For short term these techniques will help you.
Directory Submissions – You probably have heard that the most famous directory submission website Dmoz is not available after March 2017. That shows that the directory submission is now not a valid link building technique. So you should avoid this link building technique.

Social Bookmarking – Social bookmarking is one of the most commonly used technique for link building. Generally amateur and new comers use this technique excessively for link building.
1. Guest Blogging/Blog Outreach - I will contact the niche related bloggers to publish our blog on their website. This will help us to create natural content based links to our website. This way we can increase DA and PA of our website. This technique takes time as we have to outreach the blogger to publish our content. But very effective technique to improve the search ranking.


2. Press Release Submission: We will submit your press release on high page rank websites. These days Google loves those websites which have high quality press release.

These Websites are like


3. Blogging – We will create blogs related to our niche like our competitors at blogger, WordPress, Tumblr. These blogs contain the articles or blog posts related to auto industry. This will us to generate the backlinks.

1.    Blogger.com

2.    Wordpress.com
3.    Tumblr.com
4.    Over-blog.com
5.    Kinja.com
6.    Weebly.com
7.    Penzu.com
8.     
4. Article submission: We will create high quality and latest content related to our niche and post them on top articles websites like

Which have page rank more than 5. We are against the submission of duplicate content one article will post on one article website. These websites have high traffic and provide the best backlinks.
I can understand your concern of Penalization of website from Google. But I want to tell you that google only penalize a website if we get excessive links from a website. A high quality content never been penalized.

We will get occasional links from high PR article websites.


5. Citation/ Business Listing: Citation can help to increase online business appearance.  This will help to boost ranking on google map, result in traffic. 2nd if someone search for local business they comes up in the business sites. Basically citation is reference to the business name, address, phone number, website links etc. Most important and highly recommendable free websites for citations are as below:
Google Map listing and Places

Bing Local Business

Yelp.com

Yellowpages.com

And others


                                                                                                                                  

6. Image sharing - Image sharing is a nice concept. It works as a banner ad. Place your website link along with the description of the images and spread those images on different sites. If users would like your images, few of them will surely go back to your site to surf more images.



7. Forum Posting:
Forum posting is a well-known link building method in which users get connected with each other by sharing creative info in the form of posts and threads.

Several forum posting sites are available with different niche so it’s easy for the user to select one according to his/her choice and start sharing their views.

Forum Posting works like when you register yourself on a Forum posting platform and find a relevant topic.

Either you submit your own post, asking questions to other users related to your business niche or answering the other posts from the other users while leaving your website, keyword anchor text links in the form of signatures.

Most of the forum posting sites allow you to have links in the form of Signatures but they are anchor text links which surpass the high quality link juice to the site and help them to get higher ranks in SERPs.

So, a great way to join a community, spreading your business information among them and to get the link juice from the high quality sites, Forum Posting has it all.


8. Profile Creation – Profile Creation is very much helpful for creating high quality and high authority backlinks.



9. Questions & Answers

And Yahoo Answers etc., these are the sites that allow users to get interacted with other users while asking questions and asking them.

This is a great platform to build community and let maximum number of people know about your business.

It goes like this,
1.   First create an account with a specific username on a Q&A site.

2.   Start submitting questions on the site related to your business, like if you are in Ecommerce business, then you can simply put a question like “Where I can find the best printer inkv  ”

3.   You’ll get a lots of replies from the people who also include their website links, anchor text links along with their answers as well.

4.   Do the same for others as well. Find questions related to your business niche and start answering them one by one. You’ll have an opportunity to get some anchor text based links which allows other people to take a look at your website, resulted in higher traffic and you’ll also get a good quality link juice as well.


10. Video Promotion on Youtube, Vimeo and dailymotion etc. – As our website contains a lot of videos. We can promote them on video promotion websites.
11. Info-graphic: An Infographic is a great way to represent information or data visually.

To Make Infographic look good, you can use diagrams, pie charts, text, numeric, special symbols, images etc. Rather than wasting time in writing XXX words you can easily convey your message through Infographic. A picture paints a thousand words. It is human tendency to be attracted towards visuals (i.e. images, videos etc.) rather than plain text.


Benefits:
By sharing Infographic to different websites can help you to bring huge amount of traffic and sales.
Infographic also helps to generate a unique connection with visitors.

A well designed Infographic can people force to share and click on it.

You can share Infographic into sites like:

Pinterest.com

Flicker.com

WordPress blog


12. PPT Submission – We will create PPT that reflect our services and quality of services. This will help us to create an identity of our business and give us quality services.

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